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As manufacturers increasingly pursue product differentiation and competition, the market for heat shrinkable film labels for packaging food, beverages and other consumer foods has developed rapidly. The global heat shrinkable film label market has maintained a growth rate of 10% to 15% in recent years.
At present, the similar processes for heat shrinkable film are label paper, heat transfer and in-mold labeling, although the cost of shrink film materials is slightly higher than the materials used in these traditional processes. However, the technical advantages of heat-shrinkable film and the publicity effect it brings are unmatched by traditional craftsmanship. Therefore, more consumer goods packagers prefer heat-shrinkable film packaging and decoration.
At present, the similar processes for heat shrinkable film are label paper, heat transfer and in-mold labeling, although the cost of shrink film materials is slightly higher than the materials used in these traditional processes. However, the technical advantages of heat-shrinkable film and the publicity effect it brings are unmatched by traditional craftsmanship. Therefore, more consumer goods packagers prefer heat-shrinkable film packaging and decoration.
